A “press kit” and a “promo-pack” are essentially the same thing. However, each serves its very own purpose.
The press kit is most commonly used to inform the media about an artist. It consists of certain promotional materials that are used by the media to create interesting stories or “write-ups” about an act.
The “promo-pack” is simply a variation of a “press kit.” It’s used for booking shows, “shopping” for record deals and publishing deals, assembling a management and legal team, and for gaining radio and television airtime.
The only real difference between a “press kit” and a “promo-pack” are some of the items included in each, and to whom they’re SENT. All of the contents are put together in attractive looking FOLDERS, WHICH include artwork or the artists’ logo on them.
A Typical Press Kit contains the following items:
THE ARTIST’S BIOGRAPHY
A PHOTO OF THE ARTIST/BAND
A FACT SHEET
“WRITE-UPS” AND/OR PRESS RELEASES
A typical Promo-pack contains all the above plus:
A DEMO TAPE/CD (3-5 OF YOUR BEST SONGS!)
A SONG LIST
A LYRIC SHEET
Be sure to include your copyright and contact information on ALL of your press kit and promo-pack items!
We make professional press kits, press releases and one sheets as well as EPKs! info@avaladsf.com
